ABOUT ME

I am a life-long car enthusiast and amateur racer. A team player with good mechanical, high performance driving, racing and chassis set-up skills. I have been an advertising art and creative director with experience in automotive marketing and communications.

These days, I put all of this experience together in two ways: First, working on event facilitation and performance driving instruction at automotive manufacturer dealer training, press introductions, consumer events and auto shows. Second, I research, write and produce training material, videos and event graphics.

EXPERIENCE

2024: Subaru WRX/BRZ Performance Drive press event. Driver coaching and Eye Sight demonstrator at Shannonville track event. VDG
2023: Subaru National Dealer meeting on track events, press launches for Subaru Soltara EV and Impreza RS. Design and production of 3-D signage. VDG
 • Right seat instructor for GTA Exotics track days at CTMP. GTA Exotics 
2020 -2022: Covid-19 modified press launches and dealer training for Subaru, Nissan, Infinity and Mazda cars, EVs and trucks. Design and production of event signage. VDG
2019: 2020 Subaru Legacy & Outback press launches and dealer training. Facilitator and creator of training materials. VDG
2016 - 2018: 2017 Mazda MX5 Adventure Rally, 2017 Mazda CX3 and 2018 Mazda6 media launches. 2018 Subaru Crosstrek media launch, 2019 Ascent and Forester dealer training. VDG
2015 - 2019: Write and produce competitor comparisons tools, walk around videos and dealer training materials. Subaru Canada
2015: Mazda CX3 Adventure Rally, BC. 2016 Subaru Crosstrek media events. VDG
2014: Mazda MX5 Adventure Rally, Georgia, North Carolina, Tennessee. VDG
2014: 2015 Subaru WRX STI press launch and video shoot, 2015 Subaru Outback press launch, 2015 Subaru Impreza press launch. VDG
2003 to 2015: 
•  Eye Sight product specialist Toronto International Auto Show. Subaru Canada
• Subaru Eye-Sight trainer for head office, dealer staff and press events. Press launches for 2013 Subaru Crosstrek and BRZ at Oregon Raceway. VDG
• Facilitator and part of VDG drive team on Subaru Canada press launch and dealer training events for the WRX STi, Impreza, Tribeca, Forester, Legacy and Outback. VDG
• Module facilitator for Pirelli Scorpion Verde press and dealer launch. Pirelli Canada
• Facilitator and instructor for 2009 Mitsubishi EVO MR press and dealer launch at Mount Tremblant. VDG
 • Instructor Downtown Porsche advanced driving school at Mosport with Rick Bye.
• One on one instruction and demo hot lapping at BMW Precision Driving Experience in San Francisco and Atlanta with E-Motion.
 • Facilitated driving modules at GM dealer training events for 2004 Malibu and Colorado. E-Motion
 • Right seat instructor and facilitator at Daimler Chrysler Top Management Meeting test drive, Auburn Hills Tech Centre. E-Motion